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Smartlist strategy

Question asked by 9940b05c1e8350ce65fe0924bdd29c751071ef59 on Oct 21, 2016
Latest reply on Oct 26, 2016 by a14ce21a7da20372c2e9f713c080102567c46c37

Hi All,

 

I'm working on a "list strategy" for a large company, and wondering if there are some best practises out there for what list are needed?

 

I was thinking about the general list with some of the lists mentioned below:

 

- Subscripers.

- Unsubscripers

- Leads

- Prospects

- Customers

- Invalid customer data 

 

But I would also like to have persona list that we can use in each step of the funnel, fx.

 

Persona A - TOFO stage

Persona A - MOFO stage

Persona A - BOFO stage

 

Do any of you guys have some smartlist best practise, regarding what list but also the naming and folder structure, that I experience is very important when working with Marketo.

 

Hope you can help

 

P.S. I also assume that these list should "live" in the lead database, please correct me if I'm wrong.

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