I'm working on a "list strategy" for a large company, and wondering if there are some best practises out there for what list are needed?
I was thinking about the general list with some of the lists mentioned below:
- Invalid customer data
But I would also like to have persona list that we can use in each step of the funnel, fx.
Persona A - TOFO stage
Persona A - MOFO stage
Persona A - BOFO stage
Do any of you guys have some smartlist best practise, regarding what list but also the naming and folder structure, that I experience is very important when working with Marketo.
Hope you can help
P.S. I also assume that these list should "live" in the lead database, please correct me if I'm wrong.