I'm interested in hearing the community's feedback on the topic below:
We recently launched our new corporate website and the strategy is to use it as much as possible to promote assets, events, etc. During a team discussion yesterday, the question came up of how to appropriately capture source of leads who fill out a form for an asset that is part of a MKTO program but was generated from the website.
If a visitor to our website fills out the form on our website for this asset, and is then marked as a net new lead in the program within MKTO b/c the form is local to the program, is best practice to:
Assign lead source to the website or the type of channel for the acquisition program?