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Capturing Source of Leads for Website Visitors

Question asked by ef21a0087529839afb8e461975be4167a52a0434 on Oct 20, 2016
Latest reply on Oct 26, 2016 by ef21a0087529839afb8e461975be4167a52a0434

I'm interested in hearing the community's feedback on the topic below:


We recently launched our new corporate website and the strategy is to use it as much as possible to promote assets, events, etc.  During a team discussion yesterday, the question came up of how to appropriately capture source of leads who fill out a form for an asset that is part of a MKTO program but was generated from the website.


If a visitor to our website fills out the form on our website for this asset, and is then marked as a net new lead in the program within MKTO b/c the form is local to the program, is best practice to:


Assign lead source to the website or the type of channel for the acquisition program?


Thank you!