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For early stage (Known & Engaged) prospects is there an issue using inferred country as a filter to send to US prospects in effort to filter out Canadians?

Question asked by db10a78791103b443724d542ce41157e4706aeb8 on Oct 17, 2016
Latest reply on Oct 24, 2016 by db10a78791103b443724d542ce41157e4706aeb8

Hello Everyone!

 

Background:

We are looking to email our US prospect database (Known and Engaged Leads) and do not want to violate CASL. 

 

Question:

What are your opinions about using Inferred Country as a filter in a smart list to send to US prospects since we do not have their Country field populated by sales or a web form yet? Will this work to filter out Canadians or is Inferred Country not that accurate?

 

Example Smart List Filters:

Lead Status IS Known or Engaged

AND

Inferred Country IS US or United States

 

Thank you in advance!

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