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Custom activity attribute as token?

Question asked by 4fdb34282dfb3266f6934934dde792052d69e285 on Oct 12, 2016
Latest reply on Oct 12, 2016 by e6615dd679b5dd0c3e60c20085706f392a9af2cb

Hello Everybody,

I have a question I'd really appreciate your help with.

So i've created a custom activity (let's call it "shop visit") with a bunch of attributes ("visit datestamp", "visit status", etc).

I'm wondering if there's a way I can go beyond using those to trigger a campaign but to use them as tokens to populate an email I'd be sending to a lead, something like:


You successfully visited us at {{trigger.visit datestamp}} and your visit was {{trigger.visit status}}

As far as I know there's no way to use custom activities as token to update email copy, but maybe there's a way I can transfer the custom activity attribute values to custom fields in Marketo? Maybe some formula? I don't see a way to do that using email scripting either. And I can't think of a way to do that right now and I'd hate having to populate custom fields via API as it ruins the elegance of the whole solution.

All help would be highly appreciated.