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Re-surface MQLs (that were previously nurture)

Question asked by ce511fe2af740df51e78cb57f60957799c6fc118 on Oct 5, 2016
Latest reply on Oct 19, 2016 by jessica.kao

I am working on refining my lead lifecycle and am curious how others have implemented a process to identify MQLs that get marked as "nurture" as MQL again once they have either re-engaged (and hit a score threshold) or complete a specific activity (requested a demo, signed up for trial, filled out a specific form, visited pricing page).

 

Before I go down the path of mapping this part of the process out, I would love to hear how everyone has this set-up in marketo. Are you resetting lead scores? Using trigger campaigns?

 

Thanks!


Erin

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