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Which deliverability tool do you prefer?

Question asked by 984db947116dc71becd8d9a9d21469bfca4b2659 on Oct 3, 2016
Latest reply on Oct 25, 2016 by 4dd62e0f015dc03ae2732ac3adcb1b22e603db38

I'm currently evaluating Marketo's 250ok Deliverability tool, and Litmus' tool. Noticed a few things off the bat that would be nice to have in 250ok's tool, maybe there's a way to do it that I'm not familiar with, or if you are currently using Litmus, are there any strengths or weaknesses that it has?

 

  • Is there a way to track forwards without creating a new record? And with the ESP forward button?
    • Litmus does this via token, is there a way to do that within 250ok or Marketo?
  • Is there a way to show how long they viewed the email?
  • Is there a way to show the email clients at high level?
  • Can you track replies?
    • Is there a way in Marketo?
  • Can you track where it was opened?
    • If I noticed a lot of people where to open it from Japan, I'd like to invest in getting content translated
  • Strengths and weaknesses of each tool you noticed and work around
  • In-depth tutorial on 250ok tool?
    • Wondering what each report does, and if I need to copy/paste HTML into each design informant test. Is there an easier way? I thought 250ok would pickup emails already built in marketo instance. Am I missing something ?

 

Interested in hearing anyone who has used both, prefers one and not the other, and why.

What's your favorite all-in-one tool to test email deliverability, design, etc?

 

Thanks in advance!

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