AnsweredAssumed Answered

Email Click Reporting - Calculation Question

Question asked by 0cfd7874219fd15065dd6d923c72be8e9f1390c8 on Oct 5, 2016
Latest reply on Oct 5, 2016 by 23a6e5e65c4880f42a44f574a1723e439e4a5533

I am looking for information on how Marketo calculates email clicks. 


In the email Program Dashboard - Summary, Marketo reports the overall number of clicks the email received.  However, when I generate an Email Link Performance report, the number of clicks is significantly different, almost always higher.  Is the dashboard number unique clicks or some other metric?


I have been unable to find calculation information in the documentation - apologies if this has already been addressed somewhere.