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What's the difference between using Sales Insight for emails or NOT using it?

Question asked by ea022285c5b206d5c6c78083ed1c1fc5bd43cad8 on Sep 30, 2016
Latest reply on Oct 3, 2016 by ea022285c5b206d5c6c78083ed1c1fc5bd43cad8

Forgive my ignorance, but I notice that smart lists sent out by my company are not recorded on the Salesforce record unless the Lead has clicked in it.  But if they use Sales Insight we can see who's received the email, regardless of any action they have or haven't performed.


How do I ensure that ALL Marketo emails sent by my guys will show on Salesforce?