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Active vs inactive contacts

Question asked by 2055671701380f8b9a8ad27ffdb249e8784c8b0f on Sep 26, 2016
Latest reply on Sep 27, 2016 by 3eb82daf2758d203ce064b8dfe49a4179e1d8503

Hello All,

 

Is anyone setting contacts as active or inactive in their Marketo instance.

I'm thinking the active contacts should be getting different messaging to the inactives.  It will also help results, deliverability, sender reputation and so on.

 

So its two simple campaigns to set active as true or false based on email opens in the last 90 days.

 

Just wondered how others deal with this.

 

thanks

Mark

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