"In case of Apple Mail, the ‘unsubscribe’ link is a prominently visible on top. This way on opening the email your subscriber’s first interaction with your email won’t be the well-designed Hero image but the option to unsubscribe. If your subscriber taps the “Unsubscribe” link, Apple Mail will send an email on their behalf to unsubscribe to the mailing list. No more scrolling to the bottom, looking for the Unsubscribe button."
So My question is if they click that will Marketo unsub them or will it send the unsub email to the reply email we set up?
In other articles they say depending on the ESP they will automatically do it for you instead of you receiving an email.
I notice it only shows up on transnationals more then it does Newsletters, Sales and etc. ... and it's really random. ex. Adobe/ a hand full of emails don't show Unsubscribe and another hand full does...
Message was edited by: Derek Ward