I'd like to get a definition of all the Marketo report types and when they should be used.
It depends on which Marketo Package that you have. If you go to the analytics section each one of the icons represents a type of report that you can get and for the most part it's pretty self explanatory. The top 3 I use the most in MLM are email performance, email link, and leads performance.
Email Performance - opens, clicks, unsubscribes delivered, bounced,etc
Email Link Performance - how many clicks broken out per link
Leads Performance - Group leads by a variety of factors including Source, Status, Month created, campaign, etc.
Web Page Activity
Landing Page Performance
Engagement Stream Performance -
Company Web Activity
Sales Insight Email Performance
Opportunity Influence Analyzer (I use this a lot to dissect deals) Not sure if this comes in all editions. Is there a particular reporting question that you have?
There is also a lot of data that you can put together just by using smart lists and filters so the possibilities are really endless.
thanks Jessica - I agree I think that a lot of information can be obtained via smart lists (and provides details on the leads vs. just the numbers).
I found a great resource - exactly what I was looking for!Report Types - Marketo Docs - Product Docs
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