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Keeping SEO while changing pages

Question asked by 796a95815970a4f8c68a688af2e7df024ee63766 on Sep 14, 2016
Latest reply on Sep 15, 2016 by 40284ab4623f8871fa59831593cbe291b8384c5c

We are rolling out a new LP template and want to keep the same URLs.  Anyone have experience or thoughts on the best way to do this to keep our SEO rankings?

 

Our thought is to:

  1. Create the new page.
  2. Copy the original URL over to the new page.
  3. Delete the old page.

 

Is this the best way to proceed, or should we just create all new URLs for our newly designed pages, and set-up permanent re-directs from the original URL to the new page URL?

 

All content is the same on both pages, only the design is changing.

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