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An interesting way to hide an unsubscribe link

Question asked by 89f22710154ecc7796119c17ed654a6073ad7274 Champion on Sep 9, 2016
Latest reply on Sep 12, 2016 by 89f22710154ecc7796119c17ed654a6073ad7274

This message is not intended to show sides of a political debate. It is meant to highlight a way that an unsubscribe link is hidden.


I subscribe to political emails from all parties because I like to see how they're crafted. This one caught my eye:


Chrome Legacy Window 992016 35330 PM.bmp.jpg

If you notice, all of the links in this message are underlined except one - the unsubscribe link.


Looking at the HTML:


Getting emails from Hillary for America is one of the best ways to stay in touch with this campaign, but if you really want to scale back, click <a href=" (2)&utm_term=Hyperlink_20151113_111649308"&name="Hyperlink_20151113_111649308" target="_blank" >here</a> to receive less email and click <a href="

0&mt=2&rj=ODgxNDcyNDMwS0&rt=0" name="optout" style="text-decoration: none;" target="_blank" >here</a> to unsubscribe.


Have any of you other marketers utilized clever ways to obfuscate your unsubscribe links?