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Marketo & SFDC - Monitoring Lead Gen / SDR ?

Question asked by 700e30fcd43f58498d64bd36afdf08323df155dc on Sep 8, 2016
Latest reply on Oct 25, 2016 by bb0b3c8fc140a3a1f03739ecbb1d793681fe7f8b

Hello Maketo community,


We have just finalised our Marketo-SFDC sync in our organisation.

We are really unsure how to deal with campaign and would really like to get insights from other users, especially on how to monitor the follow-up of emailing by Lead Generation teams.


What field/object do you use in Salesforce to know if your Lead Generation team has been in touch with people your marketing teams have touched via a nurturing campaign?

Do you use a child campaign for them or just one campaign?

How do you handle reporting in Salesforce?


Thanks a lot for any advice you could give us!