Does anyone know the difference in how an Email Performance reports counts email sends vs how a smart list counts emails received?
I have an Email Performance report that shows 102 Sent. Is it safe to assume that this means Marketo sent said email to 102 people?
I then pulled a smart list with the filter "Was Sent Email" with said email and it resulted in 109 people.
The date setup/filters are the same in both methods. Would anyone be able to help me understand the discrepancy?