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Pros and cons to deleting unsubscribed leads in Marketo and not CRM

Question asked by f442dee31736d29eb4d4e14c346694b830485c14 on Sep 6, 2016
Latest reply on Sep 7, 2016 by josh.hill

Hey everyone,

 

I was wondering if anybody has information on the pros and cons to cleaning up your database by deleting leads who have unsubscribed from our communications. I have set up an initial batch campaign for this as well as a nightly run that will keep the database perpetually clean. Any information as to why this should or should not be done?

 

Thank you

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