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Sirius Decisions Lead Scoring Model vs. Marketo's Model

Question asked by 1a27fdb5a973d14e132afae345fe695e8cbc3f37 on Sep 2, 2016
Latest reply on Sep 26, 2016 by josh.hill

Hi - I'm interested in hearing some pros and cons to using each of these lead scoring models.  I have limited experience implementing lead scoring, but have been introduced to the Sirius Decisions model.  It seems complex to set up and possibly to maintain if you have changes, but (and I'm speculating) will more accurately produce MQLs.   Does anyone have any experience or insights they could share?

 

Thank you!

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