1. Are snippets essential for dynamic content in emails?
2. What are the pros and cons of using snippets for dynamic content in emails?
No Snippets are not required for Dynamic content in emails. In fact I rarely use them.
To make any part of an email dynamic in Marketo simply right click the object and select make dynamic, then choose how to segment it.
The pros of doing it this way is it is all done in one screen, so you can make many aspects of the email dynamic at the same time.
If you use snippets to do this you have to make each specific snippet dynamic in the snippet editor and then refer to the snippet in the email.
For us, using dynamic snippets (the dynamic logic is contained within the snippet based on segmentations) are a very scalable way to ensure common email elements are kept up-to-date. See my detailed response that has been marked "correct" in this thread for more information: Re: Custom unsubscribe email footers in Admin ?
Here's an example of our footer snippet that contains dynamic content based on country:
Use snippets if and only if your content can be used in a global manner. For example a localized footer that you can reuse on all of your emails.
Thank you everyone! That helped.
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