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How do you target known leads & customers?

Question asked by 6d33d16f597c6c33fa7e5e2d034884e603677a3e on Aug 29, 2016
Latest reply on Sep 2, 2016 by jessica.kao

Known Leads - Goal is to get them back to one our digital properties to accumulate score or complete an action.

Known Customers - Goal is get them to back to complete an action, sign-up for MY Account, etc.


We use email pretty extensively, and are starting to work with Google on list matching efforts. Would love to here what other are doing?