Question? How do you set up Digital Ad Tracking & Reporting?
This is something new we are implementing and are looking at ideas at best ways to do so. We understand that we can set up a program for each Digital Ad URL and use a query string, which would passe through the URL and then Marketo will track which ad campaign someone clicked on and when they became a Marketo lead. Is this the best way to measure?
Anyone doing something out there for Digital Advertising that is working successfully. We would ideally like to drive them to our website. We are using Terminus and Adroll currently as well to get more advertising out there.