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How does Marketo do Account Based Scoring?

Question asked by 9acc0badc7877bf749dabf1275015549e12b51eb Champion on Aug 23, 2016

I recently listened to this summit recording - The Marketing Nation Summit, May 9-12, 2016 – Marketo - Sessions (The Force Awakens: Secrets to Improving Marketing and Sales Alignment) - and the speakers Camille Crandall and Jessica Langensand mentioned that Marketo uses Account scoring for their own marketing/sales processes. Anyone have any idea how they do it? Or if it's through a vendor? Trying to set this up for my org.

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