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Wait Step vs Trigger

Question asked by ec7c17b9459aa9c04ed5a8b1f3423313e7be27fa on Aug 19, 2016
Latest reply on Aug 19, 2016 by e6615dd679b5dd0c3e60c20085706f392a9af2cb

As I'm sure many of you have experienced, I'm getting the "spinning wheel of death" more and more these days. After reading similar discussions in the community, I see many experts recommend avoiding wait steps and trigger campaigns to keep your system performing efficiently. However, many of my campaigns require actions take place on specific days (Examples: subscription expires in 24 hours, behavior lead score).


Which is the lesser of two evils, trigger campaigns or batch campaigns with a wait step?