I am slowly getting a grip of everything Marketo but recently started struggling with finding the right way to track our new media campaign.
I'm sure I am not alone in that we have a new media campaign and are pushing it out through many channels (tracked with individual url parameters). I have already setup tracking programs to track anyone that touches our landing pages and also have separate programs tracking the varying url parameters.
With this setup I feel like I am missing something. Is there a way to set this up where I could easily track (in one place) the following:
- Total Number of Leads from Entire Campaign (visited, converted, etc.)
- Number of Campaign Leads from Source A (visited, converted, etc.)
- Number of Campaign Leads from Source B (visited, converted, etc.)
With my current setup I would need to look through many programs to get the numbers I need but was hoping there was a way to track everything under the umbrella of the main campaign.
Could someone please shove me in the right direction if I am missing something?