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If lead did not open first email, send a different series of emails

Question asked by 7571d98ad6e8bb659ddae59e06734b39b81481cb on Aug 18, 2016
Latest reply on Aug 22, 2016 by 7686cb26eacec6e243ca33f443be36849a6733af

Hi,

 

I'm trying to put together a program with a series of emails that will be sent to a static list of leads. All leads will receive the same first email.

 

If they open the first email, they will go down path A and receive an additional email each week for two weeks.

 

If they do not open the first email, they will go down path B and receive a different series of emails each week for three weeks.

 

I've been trying to do this with smart campaigns and "Opens Email" is a trigger and works for path A, but "Not Opened Email" (path B) is a batch filter and not a trigger and I can't get it to work. Any suggestions?

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