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Remove Email Invalid and Unsubscribed Lead Records from Funnel

Question asked by ef21a0087529839afb8e461975be4167a52a0434 on Aug 4, 2016
Latest reply on Aug 4, 2016 by ef21a0087529839afb8e461975be4167a52a0434

Just want to confirm the logic in my thinking for removing leads from our funnel: if a lead is marked invalid or unsubscribes, I plan to set up a smart campaign to remove the lead from our funnel (if the lead was a member already).

 

One of my concerns (as a possible example) is if the lead was in the engaged stage and reached a success status within a program before the unsubscribe took place and then ultimately is added as a primary contact to an opportunity we won't have the conversion metrics for this lead represented in our funnel, if the lead is removed prematurely.

 

I am trying to keep an accurate representation of the number of marketable leads in our funnel.

 

I'd love to get the community's thoughts on this, thank you!

 

Christine

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