I am going to send an email to new leads that are coming through SFDC. The sync is set up to send over leads from SFDC to Marketo that have a call type of web inquiry and direct call. I want to set up an email to go to the web inquiry leads, and a different email to go to the direct call leads.
Should my trigger for the smart list be "new lead is created" with a filter of call type equals web inquiry. Or;
Would it also work to have the trigger for the smart list be "data value change" with the field call type equals web inquiry. Will Marketo detect this as a data value change for a new lead that is syncing in for the first time? Or must a lead already exist within Marketo, and then it can detect data value changes in fields?