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A/B Testing Via Google Experiments or other methods

Question asked by b91e5736e2c7a869e2bb2853c7e29ac74882d293 on Aug 2, 2016
Latest reply on Aug 3, 2016 by b91e5736e2c7a869e2bb2853c7e29ac74882d293

We want to continue to use Google Experiments to run a/b tests with our marketing landing pages and embed forms (on non-marketing pages) but I don't see to get it working:
1. non-marketo landing pages (embedded forms) are tagged via URL Builder (for media group, sub media group, region, etc.)

2. Landing page (original) has google experiment tag

3. All pages have the correct code

I only see sessions in Google Analytics but I don't see any conversions (although it's recorded in salesforce)


4. Is Google experiment the right tool to use for A/B tests or should I use marketo's  tool? If so, how do I set that up?