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Inactivity filters to clean up inactive leads

Question asked by 72964b4fa51c35a3f006139a97168f64f0c7bdb2 on Aug 2, 2016
Latest reply on Aug 2, 2016 by 72964b4fa51c35a3f006139a97168f64f0c7bdb2

Since our company recently got blacklisted (due to an unfortunate moment where someone accidentally sent an email to our entire lead database), we are trying to get off of the list.  Marketo suggested that we send an opt-in email to those leads that have been inactive for the past 3-6 months to update their preferences.  I created a Smart List to capture these leads but the number seems a little too high to me.  Are these filters correct?

 

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