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RTP Segments - "Search Terms"

Question asked by bd4be54ea6a3d2e298be59f76e9d2b7089886409 on Jul 29, 2016
Latest reply on Aug 3, 2016 by c319f9e3ae7604780e8c1140ebc5c851b1ce8719

Hi all,

 

This is a basic question but I couldn't seem to find any information to clear it up.

 

In Marketo RTP, it is possible to segment a user based on "Search Terms".

 

Does this mean the term searched on a search engine before coming to the site, or a term searched for once already on the site?

If it's the former, I'm not sure how this would be possible with Google Secure Search.

 

Any input would be appreciated.

 

Kind regards,

Luis

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