I'd love to get the community's input on how their teams handle the use of 1 or 2 assets in multiple campaigns for multiple verticals.
I'm trying to move our team away from just cloning LP's for use in their own programs and towards having one major program for major campaign topics and then just measuring effectiveness at that level.
The problem is around their planned cadence of email sends in a drip nature, where one vertical will get X,Y,Z and then another will get Y,X,Z.
I know we could use segmentations and dynamic content but we are in the middle of a massive data cleanup of our database which will not result in an overnight implementation of those features. So, I thought I would ask the community how they handle these requests.