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How to Determine Product Interest in an Engagement Program

Question asked by 7ab2fe4705f378a1603775fbfc6dd03ee5a4b816 on Jul 27, 2016
Latest reply on Jul 27, 2016 by 23a6e5e65c4880f42a44f574a1723e439e4a5533

My team is in the process of creating an Engagement Program. The design that we have outlined includes an initial stage that introduces my company and a second stage separated by line of business/product. We’ve had a couple of thoughts on how to go about determining a lead’s product interest including sending a survey in the first stage, creating a landing page for leads to choose their interest, using lead scores based on the content we send in the first stage, etc. Has anyone dealt with this issue? What have been the most effective ways of determining a lead’s product interest? Thanks in advance!