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Do I need to set text for every segment in email with dynamic content?

Question asked by 5e58d699d690b4b0516a2c8f025f7b072d9da984 on Jul 25, 2016
Latest reply on Jul 26, 2016 by 5e58d699d690b4b0516a2c8f025f7b072d9da984

Hi there,

 

This is probably a really basic question, but when setting up a an email with dynamic content do I need to set the dynamic content for every segment, or will any "unused" segment just inherit the default text?

 

Example: I'm sending an email to a smart list for leads in European countries, and I need to have slightly different content for the UK and non-UK European leads. My "Country" segmentation has the following countries: UK, Australia, US. I've changed the dynamic content for UK & Default and left Australia & US alone.

 

Because the original smart list doesn't have any leads from the US or Australia, do I still need to set the text for these segments? If by some reason the smart list included someone from the US, what text would they see?

 

Thank you!

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