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Virtual Event Using Marketo

Question asked by 44041d94e21c302d67ce26dffa72f191264533c5 on Jul 12, 2016
Latest reply on Jul 12, 2016 by 7686cb26eacec6e243ca33f443be36849a6733af


My organization is running a virtual event in September and I think we can leverage Marketo to do most of the logistics. In essence, we'll encourage prospects to sign up for a day of learning about our solution and they will initially register using a Marketo form. But, I need a way for them to come back and "log in" to access the content on that day and after as on-demand sessions. Is there a way to do this? Is there a sure fire hack?


My initial thought was to use progressive profiling, which I think will allow me to let registrants hit a "GO" button once they have filled out the initial form (similar to unlocking a gated guide). Am I on the right track?