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Direct Mail - PURL or Promo Code?

Question asked by a150aa354022326811be183ee4ea9d4ff86b76e6 on May 17, 2016
Latest reply on May 17, 2016 by sanford.whiteman

What do you recommend using for a direct mail piece? The goal is for them to enter their unique code (or go to the PURL) to access an exclusive piece of market research. We absolutely need to capture who cashes in this promotional offer. I have limited knowledge on fancy coding and am trying to see what would be easiest to program.