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Email Reporting Best Practices

Question asked by eaef3f135e75a7d94faaa770d0d875c29a8039e9 on Apr 6, 2016
Latest reply on Jul 28, 2016 by 8a99dee221bc28a529cd543c74046d8c5ff4449d

Hello all!


I'm overhauling our entire marketing reporting process and was hoping to get some feedback/best practices on how some of you are reporting on email and digital campaigns, specifically around the following question:


  • How long do you wait after deployment to being pulling reports?
    • I've been asked for reports less than an hour after initial deployment, which is a bit premature for any real evaluation in my estimation, so I'd like to set a best practice here for how soon a valuable report "will be available" to my stakeholders


Thanks to all!