We are rethinking the way we structure our data processing campaigns in Marketo. We have a ton of trigger campaigns that are firing constantly and we are thinking it might be a better practice to consolidate them since many of them are redundant.
Does anyone have a data structure they'd be willing to elaborate on? Or any tips on how to create a smooth, centralized data architecture? Is there any documentation on how to handle lead processing?
I know this question is very open-ended! We are open to all ideas!