When to use Marketo for email sends vs. other tools

Discussion created by 1cfe5e76e32235eabf04390be7bd988bcd72386a Champion on Jan 26, 2016
Latest reply on Sep 16, 2016 by 0b3d41ffb279e8854f5bf505e4358916213a010e

Hi Marketing Central - I'm curious if anyone has created any time of document/decision tree of when a Marketo is necessary for an email send vs. other tools (e.g. Salesforce Email Alerts, YesWare, etc.)


I'm working on my own right now to share with my colleagues outside Marketing and considering things such as the number of email to be sent, size of the target list, if it's a one-time send vs. transactional vs. ongoing nurture program, etc.  Is there anything else you would add to this list?