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Can I A/B test where 50% get an email and the other 50% DON'T?

Question asked by 783c432a12057c2f8173d296d70041696a558841 on Oct 13, 2015
Latest reply on Oct 18, 2015 by 86e7d4d0d7027e0caaec17034cba1a842632e37d

We want to measure the impact a certain email has (or doesn't have) on moving leads down the sales funnel. We want to send to only half of our database (group A) and the other half (group B), would get nothing...then analyze the lead status of each group on a weekly basis for a month. Ideally we would use a trigger campaign. I would like to avoid having to manually pull a list and divide in half, and send in batches twice a week...please advise. thanks! :-)