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OPEN QUESTION - How  important is building your own community for B2B?

Question asked by e76d12fedcd3ef317668cb5cdc1b8bc4cce32aa2 on Oct 12, 2015
Latest reply on Oct 14, 2015 by e76d12fedcd3ef317668cb5cdc1b8bc4cce32aa2

Hi All,


I'm increasingly being asked for the best ways to build a community, or whether it's worth even building your own community rather than bringing people together on a platform like Linkedin - the core aims are to develop advocacy and in the long term utilise the community as a part of a demand generation strategy.


Ironic to bring this up on a non-social community but what does everyone think? Success stories or wipe out's? All opinions greatly received...