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Converting vs. Original Source

Question asked by 9171b7c48aa1759997a159369ad62fd9ad03072c on Oct 2, 2015
Latest reply on Oct 7, 2015 by 1e50566e4c610b5a5862574c5913feeb97b6695a

Hi all,


Are more people tracking how leads originally get to their site, or the pages they convert on? Example:


A lead googles our company, clicks through and visits the site. Then in two days they see our online ad, and fill in our form.


Original source - organic search (captured from original referrer field in Marketo)


How they converted - online ad (captured from URL parameters to hidden fields)


Which are you using to measure the "source" of your leads?