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How to best capture score at particular time (MQL)

Question asked by e20eb9502ba847c022fcd5091e8e073a3dc4bf1c on Jul 29, 2015
Latest reply on Jul 29, 2015 by b60392a4c540fb586b8fd3e36a5fa5e97049b671

I want to analyze how score at time of MQL (based on lead status) correlates with Opportunity close rate. It makes sense that higher scores would close better, but I want to be able to prove that hypothesis, and potentially modify my lead score model based off the results.

 

What is the best way to approach this? Is this even possible if I don't have historical snapshot reporting?

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