In this comprehensive, 110+ page guide, we cover topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
You'll learn how to:
- Identify and map your buyer personas and journeys
- Develop your brand voice and style guide
- Optimize your content mix and create an editorial calendar
- Resource your team and extend the shelf life of your content
- Measure and optimize your content