Introducing Marketo's newest Definitive Guide—The Definitive Guide to Lead Nurturing, 2nd Edition. This is a complete update and re-haul of our previous Definitive Guide to Lead Nurturing. It includes all new information and thought leadership. Download it today!
The new Definitive Guide to Lead Nurturing is chock-full of everything you need to know to develop a robust, multi-channel lead nurturing strategy for your business. This is a great asset for both prospects and customers. It includes information about Customer Engagement engine, RTP, Marketo Calendar, and RCA.
The new guide covers the following topics:
- What is Lead Nurturing?
- Lead Nurturing Strategy
- Who to Nurture
- Multi-Channel Lead Nurturing
- Lead Nurturing Content
- Basic Lead Nurture Segmentation
- Advanced Lead Nurture Segmentation
- Testing and Optimization
- Calculating the ROI of Lead Nurturing