Introducing The Brand New Definitive Guide to Lead Nurturing, 2nd Edition

Discussion created by 429a3b00c04df8e5ab80b97b236aaa7a14e3374e Employee on Feb 10, 2015
Latest reply on Feb 18, 2015 by 030fdfbbc9f3c2711e8e6a84ddbb9eb0afd6eda4

Introducing Marketo's newest Definitive Guide—The Definitive Guide to Lead Nurturing, 2nd Edition. This is a complete update and re-haul of our previous Definitive Guide to Lead Nurturing. It includes all new information and thought leadership. Download it today!


The new Definitive Guide to Lead Nurturing is chock-full of everything you need to know to develop a robust, multi-channel lead nurturing strategy for your business. This is a great asset for both prospects and customers. It includes information about Customer Engagement engine, RTP, Marketo Calendar, and RCA.


The new guide covers the following topics:

  • What is Lead Nurturing?
  • Lead Nurturing Strategy
  • Who to Nurture
  • Multi-Channel Lead Nurturing
  • Lead Nurturing Content
  • Basic Lead Nurture Segmentation
  • Advanced Lead Nurture Segmentation
  • Testing and Optimization
  • Calculating the ROI of Lead Nurturing