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Who is responsible for your website?

Responsibility for a company's web site can reside with different teams in different departments with different priorities and understanding of engagement marketing,  Where does this critical function reside in your company and what do you see as the pros and cons in regards to responsive implementation, data quality, user experience, ability to track performance metrics, etc.?

Poll Results
  • Web team in IT (13%)
  • Marketing Operations team in Marketing (16%)
  • Demand Gen team in Marketing (10%)
  • Web team in Marketing (53%)
  • Other - please comment (8%)


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