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Who has primary responsibility for data quality in your organization?

Ensuring data quality (e.g. including data augmentation, standardization, cleansing, deduplication, monitoring, etc.) is often a shared responsibility among all the parties that contribute to and use the data; however,  one person / team may be the lead on this. Who in your organization has primary responsibility for data quality?     

Poll Results
  • IT (6%)
    5/84
  • Marketing / Marketing Ops (65%)
    55/84
  • Sales / Sales Ops (13%)
    11/84
  • Data Steward (7%)
    6/84
  • Other - please comment (8%)
    7/84

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