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How many days until your leads should be re-scored/re-qualified after set to Nurture Stage?

We currently have a 30 day pause for leads that have been set to 'Nurture' lead status by sales. 

If the lead continues to perform activity that would push up their score (download, click emails, etc) our system will not score the activity until it's been 30 days from the date of their nurture status.  At this point if they do become active after 30 days, their lead status is changed from Nurture to Re-Qualified.

 

How long do you wait?

Poll Results
  • 1-10 days (4%)
    1/27
  • 11-30 days (22%)
    6/27
  • 31-60 days (30%)
    8/27
  • 90-120 days (11%)
    3/27
  • Over 6 Months (4%)
    1/27
  • Zero days (30%)
    8/27

Comments

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