If I spend $2,000 on a report and promote it on my website, an email campaign and social - do I apply the $2000 for each program or just the first?
The total cost you input should not exceed $2000.
But may be the problem is that you have been creating 3 programs for 1 content. You should rather stick with 1 content = 1 program rule and use other methods than separate programs to handle source attribution.
Search the community for attribution to learn more about the possibilities and start here: First, Last and Multi Touch attribution for UTM parameters and auto tagging emails
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