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NextGen Marketo Munchkin - Why no anonymous?

Question asked by b5d282dfa29104d6debc5bc70d2ef1ae61ffedec on Dec 16, 2015
Latest reply on Feb 4, 2016 by cdf04886dc29d2a7d26dfcfa69c457486dd81281

Cheryl Chavez, Justin Cooperman & all of the other wonderful Product Managers.

 

Here's the FAQ if you're completely confused on "Next Gen Marketo Munchkin". https://docs.marketo.com/display/public/DOCS/Next+Generation+Munchkin+Tracking+FAQ

 

Did we determine that anonymous visitors were hogging up too much processor time? It is quite a transition to change this core definition.

 

For years I've been tracking my advertising campaigns using static lists & smart campaigns. I put an ad on LinkedIn, a user clicks through but doesn't convert, they get hit with a retargeting ad, and end up converting a week later. I then use a smart campaign to split FT credit with the LinkedIn ad and the retargeting ad.

 

Being able to see the anonymous visitors that an ad is driving helps me sanity check the click metrics that I see in those vendor's systems. It also allows me, if I really want to, to look up the IPs to see whether we're driving truly targeted ads to the companies that matter most.

 

I've been doing this for years. I've got a real routine to how this looks & how it works. I use it to dispute bot traffic & determine which of my ad platforms are performing best.

 

Is there any work around that I'm missing? Or is this entire philosophy of tracking anonymous visitors ending on 2/5? According to the FAQ, I would see when the anonymous visitors convert later on that they had originated from the LinkedIn Ad. However I won't be able to verify the number of clicks from a vendor with the number of visits on my static list.

 

Are we really eliminating that very useful function? //sad puppy dog eyes//

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