I am considering to connect Salesforce with Marketo,so before I connect,I wanted to explain to my team and boss what it could do.
Funny coincidence, I was just reading this blog by Jeff Coveney (Common Marketo and Salesforce Sync Pitfalls ).
There is a wealth of benefits from connecting Marketo to Salesforce. It's hard to imagine a world where Marketo and Salesforce aren't sync'ed. Just take a look around in the community, almost everyone has done it.
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