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San Mateo MUG - Email Editor 2.0, Lead Nurture, Lead Scoring, ABM

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Description

Email Editor 2.0

Presenter: Jessica Kao, 2X Marketo Champion, Director Client Services, Digital Pi

Is enabling Email Editor 2.0 in your 2017 Roadmap? Before you kickstart this initiative, attend this session, as Jessica Kao will walk us through her experience of going through it all. As she demos the new features of the new editor, she will also:

  • Go over some of the risks involved when enabling editor 2.0
  • Reveal the dos and don'ts when sourcing talent/agency to code your new templates
  • Share best practices for templates and layouts, providing ideal ways to make the full use of the new editor

 

Huddle Session with Marketo: Lead Nurture, Lead Scoring, ABM

Group Leaders: Mani Sandhu, Marketing Operations, Marketo; Katie Pope, Customer Marketing, Marketo

In this huddle session, you'll have the opportunity to get the inside scoop on what Marketo does to tackle some of the key areas in marketing automation:

  • Lead Nurture – how to leverage real time triggers to keep the conversation going up to a few further touches.
  • Lead Score – most end users take engagement and demographics into consideration but are you considering decay based on disengagement?
  • ABM – what are customers doing to reach the right accounts? Find out which third party vendors Marketo Customers have been leveraging.

 

Agenda

3:00 - Check in

3:15 - Introductions/Housekeeping

3:30 - Email Editor v2.0

4:00 - Breakout/Huddle

4:45 - Share Learnings

5:00 - Close

When and Where

  • Start Time:

    Feb 22, 2017 3:00 PM PDT (America/Los_Angeles)
  • End Time:

    Feb 22, 2017 5:00 PM PDT (America/Los_Angeles)
  • Event Location:

    Corporate Headquarters [Theater Room], 901 Mariners Island Boulevard, Suite #500, San Mateo
  • Country:

    United States

Event Info

  • Event Type:

    User Group Meeting
  • Language:

    English
  • Event Visibility & Attendance Policy:

    Open

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